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Press Kit

In order to make your appearance by Archer a success, please be sure to take advantage of the press kit. Send the press release and calendar listing to as many local newspapers, radio stations, tv stations and community calendars as possible. Create a flyer using the photo and distribute it to local libraries. Post a feature on your website and your store’s event calendar. Make sure you have lots of signs throughout the store at least 3 weeks before the appearance. And please be sure to order enough books and have them prominently displayed in the store with a sign announcing the event for 2-3 weeks prior. When ordering, think about the holidays--Archer will be glad to sign stock so you’ll have autographed copies through the busy season.

If you are a bookstore, library, or organization and have booked Archer for a speaking engagement, you can download this press kit to use to advertise his appearance.

This press kit contains:

Archer Mayor Appearance Sign (317kb PDF). Print out several copies of this sign, add your event date, time & location, and post them throughout your store/venue/community.

2 full-color publicity photos of Archer: each in screen quality (for web use) and print quality (for print use); both are JPEGs.

Author bio: a short biography of Archer suitable for adapting for the introduction at your event (Word document (.doc), Rich Text Format (.rtf) or PDF (.pdf).

A press release you can customize with your store’s details and send to local media (Word document (.doc), Rich Text Format (.rtf) or PDF (.pdf).

A calendar listing (Word document (.doc), Rich Text Format (.rtf) or PDF (.pdf). you can customize with your store’s details and send to community calendars in local media.

“An Interview with Archer Mayor” you can use as a handout, place in your newsletter, or post on your website (Word document (.doc), Rich Text Format (.rtf) or PDF (.pdf).

JPEG images of Archer’s recent book covers including: The Price of Malice, The Catch, and the paperback of Chat, for use in your advertising, in-store signage, your newsletter and on your website.

JPEG image of Archer’s first audiobook cover, Open Season, for use in your advertising, in-store signage, your newsletter and on your website.

A nifty PDF of critical praise for the Joe Gunther mystery series.